Skin cream is a topical agent that is meant to be applied to the skin to improve its appearance or to treat symptoms. When choosing a skin cream, it is important to consider the following factors:

1. Assess Your Skin Type: The first step in choosing a skin cream is assessing your skin type. Do some research on the different types of skin, and find out what kind of cream would be best suited for your complexion. 

2. Consider Your Age: Another factor of skin cream for gents to consider is age. Younger users may benefit from lighter creams that are water-based rather than oil-based because the oils can aggravate the delicate skin of young adults. As we age, our skin becomes more resistant to harsh chemicals and products, so we may need to use heavier creams that contain more anti-aging ingredients such as retinoids or antioxidants. 

3. Evaluate Your Goals: Once you know your skin type and age, assess what goals you want to achieve with your skin cream regimen. 

4. Take into Account Your Climate: When choosing a skin cream, take into account the climate where you live. Some products are designed to be used in warm climates, while others are better for cold weather. Also, consider what type of skincare product will work best in your specific environment. 

5. Consider Your Budget: No matter what your goals or YOUR budget, there is definitely a cream out there that will meet your needs! Just be sure to do your research so you don't end up spending more money than you intended on something that won't provide the results you're hoping for.