Traditionally, the content and frequency of marketing programs was the exclusive domain of external agencies such as advertising and marketing research firms. However, with the advent of social media, it has become possible to use web-based technology to encourage interactive communication.
This is often referred to as consumer-generated media because it is driven by end-users. Social media marketing is, therefore, the method by which businesses utilize social online media channels, to connect with their target markets. You can pop over to this website to get more information regarding SMM.
Social media marketing also involves social media optimization or SMO. It is referred to in this way because its emphasis is on achieving website optimization, which is the process of improving a site's visibility on the web.
Social media includes social networking sites such as Facebook, Twitter, LinkedIn, MySpace, blogs, video sharing such as YouTube, social bookmarking sites like Diggo, Reddit, presentation sharing, photo sharing and the ever-popular Meetup website.
It is also synonymous with Social Network Marketing. This involves the use of social networking sites to market products and services, as well as to engage in public relation activities.
By using a technique known as viral marketing, marketers are able to use these websites to improve product sales and increase brand awareness. This marketing method is referred to as being viral because in essence, it is passed from person to person, via the social network sites.