1. The first step in running a successful Google Ads campaign is understanding your goals. What do you want to achieve with your ads? Do you want to drive traffic to your website or convert more leads into customers? Once you know what you're looking for, you can start to create ads that match that goal.

2. Another key part of running a successful Google Ads campaign is creating compelling ads. Make sure your ad copy is clear and concise, and focus on why your customer should click on the ad. If you can promise your customer something they want, they're much more likely to convert. You can check this link  If you want to know more about how to get the most out of your ads campaign (also called campagne google ads in French language).

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3. Finally, be sure to keep an eye on your spending and analytics throughout your campaign. If you're not seeing the results you were hoping for, make adjustments early on in order to continue driving results. 

How to track your ads performance ?

To ensure that your Google Ads campaign is successful, it's important to track your performance. 

One of the most important reports you'll want to look at is the "AdWords click report." This report shows you which ads clicked on and what type of ad clicked on them. This information can help you determine which ads to run next and where to place them in your budget.

You can also use the "Audience insights" report to see who is visiting your website and how they're spending their time there. This information can help you determine which topics or products to target with your ads.