What Is Digital Experience Monitoring?

Digital experience monitoring, or user experience monitoring, is an evolving set of tools and practices to help businesses capture data from their websites and applications for insights into performance and user experience.

While it can include both synthetic and real user monitoring (RUM) data, digital experience monitoring tools aim to enhance user journeys mainly by tracking client-side interactions and allowing easy correlation with the server-side problems. You can also contact germain APM to get the best digital experience monitoring platform.

Digital experience monitoring is an essential component in the Gartner Magic Quadrant for application performance monitoring along with application discovery, traceability, diagnostics, and analytics.

Unlike website monitoring tools of the past, which used to provide high-level aggregated data about users visiting a website, user experience monitoring allows businesses to get granular visibility into users’ behavior with advanced filtering and real-time metrics.

The tools allow filtering of user data based on geographic location, browser, and the type of device used. Businesses can monitor trends over time and analyze metrics such as average session duration and bounce rate to identify their best-performing pages.

This helps businesses assess their customers’ interests and make strategic business decisions regarding product portfolio expansion, pricing, discounts, distribution, etc.

Businesses can make design optimizations to enhance the experience across the browsers and platforms that generate maximum traffic for the website. Some digital experience monitoring tools also help you track the Apdex score, which is an open standard for measuring user experience.